AARP began as a advocacy group for the old Americans concerned about social security, medicine and family care. Today it represents 110 million Americans in 50+ demographic who have been living for a long time and later retiring. “Sunday Morning” National Correspondent Robert Costa AARP CEO, Dr. With the Mychia Mithter-Jordan, and editorial director Mirna Belleeth, a rapidly important target for advertisers talks about the importance of the organization for the group; And with actress and talk show Host Drew Barrymore, who hugged AARP: The magazine cover at the age of 50.