Amazon’s Starfish AI aims to be the top source for product information

Amazon already dominates online shopping, but now it is setting its places even more. With a new artificial intelligence-managed project called Starfish, the company’s purpose is to become the world’s most complete and reliable source of product information.

Target? Make every listing on Amazon accurate, detailed and easier, whether the product is sold by Amazon or sold by the third party seller. If the project works according to the plan, it can save the working hours of the sellers and help the shopkeepers find out what they need faster.

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What is Amazon’s Starfish AI Project?

Starfish is a multi-year initiative built around liberal AI. According to an internal Amazon document received by Business Insider, the system collects product data on the web including external websites and images. It then uses a large language model (LLM) to create a “complete, perfect and consistent” product listing. This is not a small update. Amazon hopes to promote sales of $ 7.5 billion alone in Starfish in 2025, which by improving conversion rates and expanding product diversity.

What is Artificial Intelligence (AI)?

How Amazon is using AI to improve product listing

Starfish first manufactures AI devices that Amazon started testing in 2023. These equipment can be:

• Automatically generate product images and video advertisements
• Fill missing data for third-party listing
• Relax product title, bullet point and details to be more relevant

Now, with Starfish, Amazon wants to scale that effort in millions of listings. AI will collect data by crawling, scraping and mapping its content from outer brand websites to Amazon’s catalogs. It is not yet clear whether Amazon’s own web crawler, Amazonbott, is giving power to Starfish. But the company confirmed the Business Insider that Starfish is already supporting its new “By for Me” feature. This feature recommends the products of external websites and allows shopkeepers to buy directly within the Amazon app.

Why Amazon built Starfish AI for marketplace listing

Manually making product listing is slow and often incompatible. This is a problem when Amazon wants to offer a large -scale selection with reliable information. If the shopkeepers are not getting what they are seeing, or if the listing is unclear, they can go somewhere else. Starfish addresses it by automatically by the exhausting parts of the construction. It helps sellers to sell less time and sell more time. For Amazon, better listing means high conversion rate and happy customers. In addition, the step is located to compete more directly with Amazon to Google Shopping, with a central center for product information.

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Amazon’s Starfish AI is expanding globally

Amazon A/B is testing the effectiveness of starfish with comparisons, measuring the sales performance of A-rich listing vs. standard. It is rolling out wholesale listing tools and is preparing to expand the system globally. This is not only about improvement in Amazon’s website. It is about collecting, created and changing the way the product information is changed.

What does it mean to you as an Amazon shopkeeper or seller

If you are a shopkeeper on Amazon, it can mean clear, more accurate product listing, especially for vague or hard-to-fit items. As Amazon’s AI fills in missing details and improves the title and details, the results can help you make better decisions with low research.

For vendors, it streamlines the work of making listings. If you are struggling to write compelling details or keep with Amazon’s catalog standards, the Starfish project can do a lot to lift heavy. This can save time, reduce errors and improve sales performance.

However, there are some business-bands. As Amazon scraps more data on the web to power its listing, brands and small websites may worry about how their product information is being used. And if the AI-related material becomes widespread, the quality and belief in the listing depends on how well the system works.

In short, expect a more automatic Amazon purchasing experience, with both suitability and questions how your data and broad web is being used to give it strength.

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Kurt’s major takeaways

Amazon’s starfish project indicates a major change in how e-commerce works. Amazon is expected to automate the web scrapping, AI model and deep integration in its market, Amazon is expected to automatically automatically take one of the most time -timing parts of sale. For buyers and vendors, it can mean more convenience and better results. But it also raises important questions about transparency, data ownership and the future role of AI that we see online.

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