Business and Environment Correspondent, BBC West
Scroll through social media and you will see many accounts where farmers are converting their talent into filming.
Some are angry, campaigning against government policies, or informative, are eager to show the impact of climate change on their daily lives.
But many people say that they only want to show people the reality of their business.
High on Marlborough Downs, Mike Wilkins was testing his winter barley when I met them, breaking their ears and grinding them in a small machine to see how dry the grain is.
As he worked, he explained everything to his phone camera, installed on the bonnet of his dusty field truck.
“Now the moment of truth,” he smiled the camera with a touch of drama.
“We need less than 15% and … (break for effect) … it’s 13.9!
“So it’s fantastic, we can harvest!”
Cutting via Qu music, and barley, a sharp cut sequence of aerial shots of the alliance.
This, he explained, the episode was 19 “What are we doing on the farm”A series of 90 seconds of short films, from hemking and planting of barley to piglets, goats and farm ducks.
Sri Wilkins are unusually natural on camera, pleasing offer an episode, while two lamb from the bottle.
But then, he was a contestant on the Great British Bake Off, so he is not your special farmer.
But their intention is similar to thousands of farmers who now remove their farming life on social media.
“People are now interested in where their food comes from,” Sri Wilkins explained.
“So it is good for him to be something straight from the farmer’s mouth, literally. What and how and why are we doing.”
Scrolling through Tiktok, Instagram, YouTube and other platforms, I found that hundreds of farmers had to go.
There are videos of tractors in Westminster, which oppose the government’s grants and a lot of dramatic shots of the fields on the government’s changes and fire, the records dried up with dried spring.
But Sri Wilkins goes to his feed to avoid prickly issues.
“All of all those things are really important,” he said, “but what we do every day.
“I think people feel that farmers complain all the time, but really we do farm because we love it, and I really love every day.
“It is capable of attaining positivity about the passion and all the great things we are also.”
Below Mendip Hills in the Samarset, the farmer Dome Northmore was driving his tractor when I met him and topped some overcrowding mourning on a pasture, as if the generations of farmers have done in front of him here.
But in a new twist, one of the formhands was launching a drone, all of this to film
“People love drones,” Chloe Burke said.
“We like to get out the drone, see what it looks like from the sky, and then we can post it on our social media.”
Miss Burke has become negligent social media manager for lane and farm.
Owners Dome and Rachel Nortemore actually tried to hire a professional firm from Bristol.
“It didn’t really work,” Mrs. Northmore explained. “They haven’t met yet, it was not authentic.”
Miss Burke already worked in the field every day, running the tractor, helping with heming, horses, sheep, ducks and goats and as a distinctive 25 -year -old, she was posting films on her account.
Mrs. Northmore felt that they were very authentic, so now they all make videos together as they go together.
Miss Burke said, “I really have no plans, if I see something fun, I just film it,” said Miss Burke.
He said that this year highmaking videos have done well for him, reaching thousands of people, many farmers influenced low yields and long, dry spring.
Mr. Northmore agreed that his fields have also produced less grass, but films are only a celebration of crafts.
Miss Burke said, “We have met some very good people.”
“Everyone really preferred videos of stacking lumps and bringing them, she was a favorite, a big hit.”
They are mainly posted on tiktok, where vibe farming practices have very little fun-pack videos rather than long explanations.
Under the fun, Mr. Northmore hopes that there is also a serious benefit.
He said: “It is difficult to go to a field these days, and thousands of people with social media can see all this, and it is a great way to feel a little more connected.”
In this spirit, the BBC farmwatch project will take a dip in countless fields across the country on Thursday 7 August.
In a farm near Malmsbury in Wiltshire, Robin Aircraft is preparing to live its combination harvester across the country as he cuts its corn.
Mr. AIRD agreed to decide the BBC cameras in their combination with the gathering in this year’s crop.
He said, “We hope to show people what is involved in the crop, and they will also be able to ask us questions in the cab, which would be fun,” he said.
It is part of a BBC project called Farmwatch, when 24 -hour journalists across the UK will highlight farming.
Sri AIRD’s Combine Harvester, weather desire, will be harvesting throughout the day, stay on the website.
Reporters will share their days on local radio and BBC sounds, and also have some job swaps with farmer Mike Wilkins as one of the presenters at a special evening show on BBC local radio.