Shin’s UK sales have increased

Shin’s UK sales became one -third of last year, giving a major benefit to Chinese fast fashion giants, showing its latest accounts.

Brand sales to UK shopkeepers hit £ 2BN, increased their profits by 57% compared to 2023, its entire year for 2024 shows.

However, the company said that it is believed that “high inflation and increasing cost of life can affect customer procurement habits”.

Shin, who directs low -cost clothes and other products to customers from China, is expecting to list their shares in the London market.

But it has faced criticism on the situation of working under the environmental impact of its Chinese factories and its business models.

Established in China but now at the headquarters in Singapore, Shane focuses on keeping the prices low, uses promotion and award to encourage campaigners to buy.

In addition to ultra-lo-cost summer dress and denim jeans, the site now also sells a wide range of other products from toys and games to utensils.

The rising cost of life has continued to remove customers from high road brands and even other online retailers such as ASOS.

Shin distribution UK Limited, new filing for UK operation of retailer, sales in 2024 increased to 32.3% to £ 2.05BN.

Meanwhile, it also reported a pre-tax profit of £ 38.3m for the year, from £ 24.4m in 2023.

It stated that the “important milestone” of 2024 involves opening two offices in Kings Cross and Manchester, a pop-up shop in Liverpool and a Christmas bus tour in 12 cities in UK.

The document also shows that Shin UK has 91 employees – 68 females and 23 men – who were mainly specialized in the UK market.

The company had two female directors with five women senior managers on 31 December 2024.