New Delhi: The government has voluntarily asked e-commerce platforms to join the collaboration portal, which is as part of an effort to streamline coordination on cyber crime-related issues under the Ministry of Home Affairs (MHA), a platform run by the Cyber Crime Coordination Center (i4C).
A senior I4C officer, who requested oblivion, said companies like Amazon, Flipkart and Myntra are among the people who are considered for integration with the portal.
The Nodal Agency, under the Ministry of Commerce for Industry and Internal Trade Publicity (DPIIT), Industrial and Trade Policy, sent a communication to e-commerce firms on August 4, inviting them to register on the portal, said people familiar with the matter.
I4C sent a similar letter on 29 July 2025.
The SAHYOG portal was launched in 2024, which was done by government agencies nominated by government agencies nominated by government agencies nominated under Section 79 (3) (B) to remove any information, data or communication link. According to MHA, the portal brings all authorized agencies and all IT middlemen under a platform to ensure immediate action against illegal online material.
The government has revealed in the proceedings before the Karnataka High Court that 38 middlemen including Google, Microsoft, Amazon and Telegram have joined the portal. To ensure this, ‘Amazon’ specifically refers to its Cloud Division Amazon Web Services (AWS), not the e-commerce platform.
The X, the most prominent grip, contacted the High Court to challenge the government’s directive, which includes all social media platforms by incorporating them in the Sahyog portal.
Industry experts stated that there was hesitation even within the e-commerce sector, with concerns about whether the onboarding would subjugate them to the same compliance structure, as other intermediaries have already integrated into the system.
“E-commerce marketplaces in India depend on their vendors to provide information and details, and due to FDI (Foreign Direct Investment) laws, they cannot check the information for the veracity or change the information on their own. Therefore, it will be necessary to clarify whether the guidance will be applicable for them. However, it can increase the compliance cost for the accelerated commerce players,” said an industry expert.
The Indian Governance and Policy Project (IGAP) Associate Director, Dadpiman Shukla said that the government’s move reflects the increasing importance of digital marketplace in user security.
“It should be noted that on the basis of case-by-case, it can often be overlaps between mediators and e-commerce platforms, as the definition of ‘mediator’ includes online marketplaces. Platforms like Facebook and Buartke, which are e-commerce aspects, which are e-commerce aspects, which are involved in an integration with Dilli before April, which is the year, which is the year. Said.
He said that the voluntary nature of this inclusion can create some future complications. “For platforms that do not give the amount of mediators, the limit and type of notices sent via Sahia is not yet clear. So far, the appropriate government officials have rely heavily on their powers under Section 79 (3) (B) of the IT Act to issue notices on the portal.”
In proceedings before the High Court, X has argued that the government was using the platform to implement illegal takedown requests and to expand its control over online speech, a claim that the government has refused.
The X has also argued that the takedown notice issued through the portal bypassed the statutory structure of Section 69A of the Act, including the Supreme Court’s decision in the Union of Shreya Singh v. India included procedural security measures underlined, including Section 79 (3) (B).
Meta is currently testing an API-based integration as part of its onboarding process, as HT had previously reported, more than 45 Cryptocurrency Exchange joined the portal by June 2025.
