NewNow you can hear Fox News article!
The Homeland Security Department on Thursday launched a fleet of new branded immigration and customs enforcement vehicles, which is one of the most visible public performances in the history of the agency.
“We will return to our country,” says DHS official X post.
As a high-profile launch captured in a professionally produced rollout video on DHS, the federal government promotes law enforcement campaigns in Washington, DC, under the recent crime rift of President Donald Trump.
The agency has traditionally been more prudent in its policing, in which agents wore plain road clothes to operate enforcement.
DHS says
Two snow-branded vehicles were parked in front of the US Capital. The DHS rollout was announced through X Thursday. (Through @dhsgov x)
The video, viewed within 200,000 times, features close-up shots of the new fleet as it travels through the country’s capital, which passes through sites including Lincoln Memorial, Capital and White House.
Dark Navy SUVs and pickup trucks are red and gold stripping, large gold “ice” is lettering on the sides, and the slogan “defends the motherland.” At the back, a gold boiled “President Donald J. Trump” is displayed prominently.
The rap track “toes” by Dababy depicted prominently in the background, including the song, “My heart is so cold. I think I am done with ice (uh, BRR).” The video was shared through X with a recruitment link for X.ice.gov.
Trump administrator removes significant recruitment campaign with large -scale bonuses for snow rank
A new branded immigration and customs enforcement GMC SUV has been parked on Thursday, August 14, 2025 near Lincoln Memorial in Washington. (Through @dhsgov x)
According to the Ice recruitment website, new officers are offered competitive salary, payment federal holidays and a full federal advantage package including health, dental, vision and life insurance, a retirement plan and a thrift savings scheme similar to 401 (K). Additional incentives may include tuition reimbursement, transport subsidy, telework options and access to fitness centers.
Fleet rollout coincides with an increase in visible federal policing in the country’s capital. President Trump has temporarily controlled DC’s Metropolitan Police Department for 30 days. The DHS says that the FBI and National Guard, along with agents of Drug Enforcement Administration, are strengthening the posts of FBI and Maning City posts.
Immigration and customs enforcement vehicles are displayed in front of the White House during the Fleet Rollout of DHS on Thursday, August 14, 2025. (Through @dhsgov x)
DHS Secretary Christie Nom’s office released one Fact sheet Showing the rollout shows a comprehensive enforcement advantage in the first 200 days, which included more than 100,000 job applications since the border encounter declines by 93%, near the illegal migration through the Darienne Gap of Panama and the “Defend the Homeland” campaign began. The department has also reopened the victims of the Immigration Crime Engagement Office and has logged over 352,000 arrests from January.
House and Senate Homeland Security Committee Republican Press offices did not immediately respond to Fox News Digital’s remarks. Spokespersons of the ice union and agency were also contacted.
Click here to get Fox News app
The public response to the rolout video on DHS’s X account was largely positive on Thursday, with replies to veterans, law enforcement families and other supporters. ,
Keep doing excellent work, thanks for protecting us, “a user wrote.
Fox News’ Greg Norman contributed to this report.
