In a decisive moment at the Expo 2025 Osaka, the UAE pavilion has recorded over three million visitors since opening in April, which strengthens its position as the most acclaimed in the global program and often repeatedly in the national pavilions.
A milestone that celebrates story, culture and connection
Expo 2025 Osaka, the UAE pavilion in Kansai has officially crossed the three million visitor threshold-a milestone that reflects its broad international appeal, immersive experiences and hypnosis, which provides under the topic “Ether from Earth”.Opening its doors in mid-April 2025, the pavilion has ever established itself as the center of dialogue, innovation and cultural exchange. Visitors from all over the world have been designed for its attractive performance, permanent architecture and human-focused programming-everyone is designed to reflect its ambitions for the deep-rooted heritage of the UAE and its ambitions for inclusive and technically progressive future.This landmark was marked by a celebration on the site on 21 August. The pavilion team – its young ambassador – welcomed the guests with their hallmark hospitality, which became a moment of shared reflections and connections. These young ambassadors have played an integral role in shaping the experience of the pavilion, facilitating storytelling, encouraging cultural interactions and leaving a meaningful impression on millions of visitors that have passed through the doors of the pavilion.
Architecture with purpose: a pavilion contained in stability and vision
Its design behind the unique identity of the pavilion is its design, which is designed by Earth to Ether Design Collective – a collaboration of architects and creatives from UAE, Japan and other global partners. The structure is formed with 90 architectural columns, which is inspired by the date palm form and flexibility, and produced using agricultural palm waste. This design not only pays tribute to the natural heritage of the UAE, but also a symbol of permanent principles and a ethos of shared global progress.Inside, the pavilion invites visitors on a journey in five thematic areas. Each location is cuisted thinking to highlight the major areas, where the UAE is making bold stride, including:
- space probes
- Healthcare innovation
- Sustainable technology
- cultural heritage
Interactive installations, sensory-operated storytelling, and a clear story flow allows visitors to deepen these subjects in depth, memorable way.
A Cultural Hub: Programming that brings UAE to life
Beyond its architectural and thematic appeal, the UAE has developed in a daily cultural destination within the pavilion expo 2025. Its dynamic programming includes:
- Expert talks on innovation and stability
- Creative workshops led by artists and designers
- Live performance and artistic showcase
- Traditional interactive cook experience
Imirati dishes
These daily activities attract both casual visitors and dedicated expo participants, many of which return to second or third trips – a strong indicator of the emotional and cultural effects of the pavilion.A notable attraction is the dining program of the pavilion. Its heart is Japan’s first Emirati restaurant, located within the pavilion, which has already attracted more than 100,000 visitors. Traditional cuisine such as alms OG, Lokimat (sweet pakoras), and camel milk, rash, and a signature drinks made of toasted pistachios have tasted the rich hostility and baking tradition to Japanese and international guests.In addition, summer culinary workshops have proved to be particularly popular for children and families, young Japanese participants have learned the art of making pastries under the guidance of Amirti Chef. These sessions not only share flavors, but also share stories – give participants a chance to join the rich culture through individual and sensory experiences.
A message of unity continues as expo
Commenting on milestones, Shihab Alfhem, United Arab Emirates Ambassador for Extraordinary and Japan and Commissioner General of UAE Pavilion reflected on the importance of the influence of the pavilion:“Reaching a three -million mark is a very large milestone for the UAE pavilion. It is a fundamental achievement, and speaks for the global echo of the UAE and our shared aspirations for the future. Every visitor running through the pavilion is more and more intense. To experience our pavilion.,Expo 2025 As the pavilion remains open and active, with the same warmth, curiosity, and openness, with the same warnings, continue to welcome visitors who have defined their success so far.