ASMR (or autonomous sensory meridian response) is a tingling sensation that some people experience with some sounds or scenes – a “brain massage,” in the words of Maria Victorovna, called the “ASMR Queen”. Correspondent Vishwas Sali Victorovna talks about his wildly successful “gentle whisper” video, and with Physiology Professor Craig Richard, who discusses the physical effects of ASMR. Sally Whisperwave also visits the first ASMR spa in New York City. [Originally broadcast Dec. 8, 2024.]