President Donald Trump has praised actress Sydney Sweeni in view of a social media backlash against an advertisement.
“Sydney Sweeni, a registered Republican, is the hottest advertisement,” he wrote in a true social post on Monday. “Go go to Sydney them!”
Amy-nominated actress, who starred in Euphoria and White Lotus, appears in a jeans advertisement for the American eagle, where she says: “Jean is passed from parents to children, often determining symptoms like hair color, personality and even eye color. My jeans are blue.
Some people criticized the 27 -year -old blue -eyed star’s Wordplay in commerce, which debated the race and beauty standards.
The American Eagle has defended the advertisement, stating that it is purely referring to the company’s denim jeans.
What is controversy?
The American Eagle released an advertising campaign with Sweeni on 23 July.
Slogans outside television, social media and storefronts “Sydney Sweeny Have Great Jeans” appeared.
Almost immediately, it received pushbacks from some on social media.
She criticized the punishment of the advertisement gene – including a line, stating that the blonde -bals, blue -eyed actress “Great jeans” – as the echo of eugenics is the echo of rhetoric, the infamous belief is that humanity can be improved through selective reproduction.
However, others supported Sweeni and described resentment as an overblown.
The report later revealed that Sweeni Florida has a registered Republican. Shortly thereafter, Trump commented on the line and expressed her support for the actress, which she described as a “registered Republican”.
Meanwhile, Sweeni has not commented on backlash or confirmed her political affiliation.
What has American Eagle said?
The company said that the campaign is “and was always about jeans”.
“His jeans. His story,” said the American Eagle. “We will continue to celebrate how everyone wears his AE jeans with confidence, in his own way.”
Since Trump started speaking about the advertisement on Monday, the company’s stock has hit the sky and was more than 20%.
Marketing Consultancy Mataforce co-founder Alan Adamson said the US Eagle “tap” the advertisement.
“This is much harder than years ago,” he told the BBC. “Success in marketing today is to share consumers [advertisements] On social. ,
But they must be “extraordinary” for people to share them, “whether it is exceptionally good or exceptionally bad,” he said.
He said that social media buzz American Eagle is getting advertisement, which the company has spent 10 or 20 times more in making it.
Is Sweeni a registered Republican?
Sweeni has been registered as Republicans in the state of Florida since 2024, showing records.
But he has not talked about politics.
She made headlines in 2023, when her mother’s birthday party videos and images were shared online and some attendees were shown in Make America Great Again Hats.
Sweeni replied and said that people should “stop making perceptions” and “innocent celebrations” should be converted into “absurd political statements”.
Month later, he was asked about it in an interview: “Honestly, I think I don’t say anything that I can help in the conversation,” she told GQ.
He said, “It is turning into a forest fire, and nothing that I can say will take it back to the right track,” he said.
What has Trump said about it?
On Sunday, journalists traveling with the US President asked him about Sweeny.
Trump said, “You will be surprised how many people are Republican,” Trump said that a reporter said that the White Lotus star is a registered Republican.
Trump said on Sunday, “I didn’t know this, but I am happy that you told me. If Sydney Sweeny is a registered Republican, I think his advertisement is fantastic.”
Even before Trump was weighed, the saga was focusing on the conservative media, which suggested that the advertisement was not only a great promotion for the US eagle – but also for the political party.