England female rugby union will become the first UK sports team to partner with the side Barbie – but the deal has been started without any famous doll of the famous doll of the brand.
Athlete Dina Ashra-Smith and boxer Nicola Adams have been immortal in the first plastic, but the red rose boundary is initially limited to T-shirts, hoodie and replication balls.
The Rugby Football Union said, “The purpose of cooperation is to inspire the next generation of female rugby players through ground -level initiative, funding, merchandise and powerful story.”
Toy maker Metal, the company behind Barbie, will donate £ 20,000 to RFU as part of the deal to increase girls’ access to clubs and coaching in England.
Matal has rebuilt a host of sports figures as Barbie Dolls, including American Olympic champion Gabby Douglas, Fanner Ibtihz Muhammad, Snowboarder Clo Kim and Golfer Lorena Ochoa.
London 2012 Olympic Champion Adams, World Champion Sprinter Asher-Smith and Skateboarder Sky Brown are among the British which have also been remembered.
The partnership can extend so far, with the Rugby World Cup hot favorite for the rugby World Cup on home soil. His campaign begins against the United States in Sunderland on Friday, 22 August.
Barbie has been criticized for promoting the types of unrealistic body first.
In her 2000 book body wars, Psychological routes have written that, external If Barbie is extended to an adult height, it would be a figure within the guidelines for the diagnosis of anorexia.
In 2016, the brand introduced different body, hair and skin types for its limit and licensed by 2023 movie Barbie, Metall, with penalty, gender criteria and body image, which the doll was already connected.
When her doll was released in 2020, asher-Smith pleased that she stated her body accurately.
“The most important thing for me was that there was a muscle tone, because I think it’s really, really important young girls look at all aspects of femininity,” she said.